A Nomination Based
Entrepreneurial Community

As Seen In

Catalytic Icon is a nomination-based community of entrepreneurs that intentionally creates an immersive, transformative environment where business owners optimize the pace at which success is achieved. Catalytic Icon focuses on Catalytic Conversations (TM) and Immersive Interactions (TM) to help one another grow and flourish.

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Catalytic Conversations

Join Our Peer Coaching Salons

An experience like none-other. The Catalytic Icon Peer Coaching Salon is an invite-only experience where ICONS of today (entrepreneurs and founders) influence and learn from peers. This is where we have off-the-record conversations in a non-judgmental peer-to-peer environment. It is a fast-paced, interactive, highly engaging experience hosted by Melissa Unsell-Smith - tech entrepreneur, style icon and connector. These salons are offered virtually and require a three-month commitment.

Self-Nominate Here

Immersive Interactions

Inspirational Retreats

Join our twice yearly retreats, where entrepreneurs discover a profound sense of clarity on the next most powerful move to make in their business while upleveling with highly vetted peers. Held in inspirational settings, this is where entrepreneurs connect with a deeper part of themselves and enjoy allyship with like-minded individuals. Registration is limited to a small, intimate group of entrepreneurs to ensure that we ignite founder companionship and honor off-the-record conversations and transformational interactions that accelerate growth, learning and empowerment.

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Catalytic Icon Sponsorships

Catalytic Icon partners with a few companies a year that align with our core pillars and that help exponentialize the value of the conversations we engage in as a community. If you are interested in offering relevant products or services during pivotal moments of a founder’s journey and connecting with highly-vetted entrepreneurs and founders, please make an inquiry below.

We only work with a select number of companies each year.

Interested in Learning More?

Founder Accolades

  • "I appreciated the diverse group of entrepreneurs and their wide range of knowledge, as well as expertise. The most helpful discussion to us was the "Lessons You've Learned & Something You're Struggling with Currently". As much as we utilize and cherish a good resource, these moments of relatability are what we appreciate most. They help us give ourselves grace and remind us of our purpose, in turn motivating us to regain momentum and focus."

    Victoria “Tori” Porter
    Just Corpz

  • “Real conversations. Solutioning in action. Complete strangers coming together, to encourage, lift each other up, & provide real solutions to actual challenges and pain points.”

    Misha Bleymaier-Farrish
    Etymology Consulting & GSD

  • “As a female founder of multiple businesses myself, I gain great insight into experiences other founders share. An incredible conversation to be part of!””

    Katherine Dean
    Opal Wealth Advisors

  • I loved that everyone showed up genuinely to try and help one another through their business problems. I also appreciated how Melissa guided the conversation to make sure everyone left with some valuable insight from the group. Melissa paid attention to what each person had to offer and helped facilitate connections in the group that otherwise might have been missed.

    Kimberly Fox
    From Market to Table

  • “Melissa understands the founder journey and delightfully brings together CEOs from different industries that share many common challenges.”

    Melissa Blatt
    Indipop

  • “Melissa has created something magical during one of the most trying times of our lives and that speaks to her resilient and creative mindset.”

    Alpa Arora
    Good for All Yoga

  • “Melissa does an incredible job getting founders to share obstacles which provide great insight to other founders on their journey.”

    Courtney Addy
    Beacon XP

  • “It is always humbling to hear from other peers and know that we're all going through the same thing.”

    Janelle Amos
    Elevate Growth

  • “I love meeting other founders; hearing their stories is incredibly energizing and validating.”

    Meghan Cano
    Housing Base

Quality over Quantity

Our Core Belief is Simple: Catalytic Icon gives founders access to off-the-record conversations to propel their businesses forward without wasting time or money.

We catalyze relevant, vulnerable conversations that drive entrepreneurial resiliency and efficiency. We authentically discuss obstacles and challenges in business and leverage the diversity of the group to identify meaningful solutions.

We accelerate the pace of which success and milestones are reached because you don’t have to go-it alone or re-create the wheel.